Google has probably captured more information about you, me and everyone on this planet through their indexing of literally billions of web pages. Many of these web page contain names, addresses, phone numbers and probably a lot of information that we would not like to see made available. This huge collection of information can be used to verify names and addresses of customers when you suspect an order may be fraudulent.
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Every on-line merchant needs to develop a list of transaction issues that should trigger deeper scrutiny of an order. Let’s face it, due to the anonymity of the Internet e-commerce fraud hits almost every merchant to one degree or another. Even if a credit card company approves a card as valid, if the card is later found to be stolen or the card owner claims he or she did not order a product, the online merchant most often gets hit with a chargeback and must absorb the loss.
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