Do you want to start up an e-commerce web site? Do you understand what is involved with this type of venture before you get into it? While setting up a successful e-commerce site has never been an easy task, the challenge has grown exponentially over the past few years due to the enormous growth of the web. This post covers many–but not all–issues that you should be aware of before you invest in an e-commerce site. In today’s highly competitive global markets, only the very strong or the most innovative will survive.
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This is the catch-all page for short and sweet Internet marketing questions and answers. If you have an Internet marketing question, just submit it as a comment. If we can answer it, we will post the answer as an additional post or we may just include the answer on this page. There are no stupid questions with Internet marketing. All of us started out asking the same questions that you are wondering about today.
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If you are looking for additional ways to sell your products outside of your main web site, there are alternative marketing and sales channels to consider. While eBay is currently the 800 pound gorilla in this arena, it is not the only marketing channel available for small web site owners. Check out this list of sites offering both auctions and fixed price alternatives for Internet marketers.
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E-commerce sites walk a fine line with users. If the site is friendly, easy-to-use, attuned to your audience and the products presented properly, the site should convert visitors to users. However, most e-commerce sites do not work convert visitors as well as they should because they are lacking in features that build trust and help convert visitors into customers.
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A search engine spider called BecomeBot recently appeared and is causing problems with some e-commerce sites. The spider is identified by the BecomeBot User Agent. This can be easily identified by checking the User Agent section of Webalizer, AwStats or whichever log file analysis software you use. If the BecomeBot spider is hitting your site, you will see it near the top of the list. Here is how to deal with it.
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