Search engine optimization is not rocket science, but it does take a degree of dedication to stay on top of the continually changing environment. Every Web site owner desires improved search engine rankings, but very few actually dedicate the time and expense necessary to structure their Web sites, pages, content and other elements for improved search engine rankings. That’s actually good news for those who do make an effort, because it keeps the level of competition down. Read the rest of this entry »

A search engine spider called BecomeBot recently appeared and is causing problems with some e-commerce sites. The spider is identified by the BecomeBot User Agent. This can be easily identified by checking the User Agent section of Webalizer, AwStats or whichever log file analysis software you use. If the BecomeBot spider is hitting your site, you will see it near the top of the list. Here is how to deal with it. Read the rest of this entry »